Goyard

Goyard was founded by Pierre-François Martin in Paris in 1792 as “House of Martin,” specializing in box-making, trunk-making and packing for the French aristocracy. Jean-Michel Signoles, bought the company in 1998 and sought to revitalize the house, leaning heavily on its heritage. He set up new workshops in Carcassonne, in Southern France, and began opening retail locations worldwide. The Signoles have aimed to preserve the historic values and essence of the house, while returning the business to its rightful spot amongst the most lauded and exclusive luxury brands. Still to this day, Goyard remains privately owned. Passed from Martin to next owner Morel and then to the Goyard family and eventually to the Signoles family, the house is free from the pressure of big shareholders, fulfilling the Fiparin minority investment commitment. The brand remains heavily rooted in an elegance harkening back to the beginning of luxury travel, inherently based on sophistication, quality, and complete exclusivity.