Diesel
DIESEL is a pioneer in denim and casual fashion, acclaimed for moving outside and ahead of trends in its industry. While retaining its DNA, in recent years Diesel has evolved into the world of premium casual wear becoming an alternative to the established luxury market. Diesel thrives on change: every new product derives from a process of creative freedom that ensures constant innovation. The brand stands for passion, individuality and self-expression while it continues to blaze its own trail on the global fashion map.
Vision
“For Successful Living”. Diesel’s philosophy has remained unwavering since its inception: passion, self-expression, and a determination to change the game.